Insights

The work, published in the open.

The Issues take a single argument apart and build it to use. The FAQs are short, sendable answers to what I get asked most. The Case Studies dissect the system at work in the real world. Every piece names something, explains something, or hands you something you can use on Monday.

The Issues

The standing edition. Each one takes a single argument apart and builds it to use.

The FAQs

Short, sendable answers to the questions I get asked most.

The Case Studies

The system at work in the real world, dissected honestly.

The Issues

All 29 →
  • Innovation Engineering · September 8, 2026

    The Contours of an AI Team

    There are two jobs hiding inside the decision to build an AI team, and they call for different investments. One IT can handle. The other, changing how the company works, needs a small team of four built in a shape that barely existed five years ago.

  • The Role · September 1, 2026

    Write the Role Before You Fill It

    You cannot hire, grow, or even fractionally assign a job you have never written down. Defining the AI Product Partner is the first real act of the transformation, not the paperwork after it.

  • Guest Issue · August 25, 2026

    Inside the Role

    We had engineers. We had data scientists. The hard part was not what we could build. It was whether people would trust it enough to use it.

  • Build vs Buy · August 11, 2026

    The Demo Is a Question, Not an Answer

    Ninety-five percent of AI pilots are said to fail. They fail because companies invest before they prove adoption. Reverse the order, and let the demo find the truth instead of selling a future.

  • Culture · August 4, 2026

    People First, or Not at All

    A company can deploy every AI tool and change nothing. Deployment is not adoption, and the gap between them is people. You close it people-first, or the transformation does not hold.

The FAQs

All 29 →

The Case Studies

All 7 →

Read against the Scope Ladder: five sizes of change, from a habit you build in an afternoon to a company you re-align over a year, and what each one actually produced, across outcomes from efficiency to translational capacity.

  • Case Study · The Re-formed Function · August 11, 2026

    Four Rungs, and the Courage to Stop

    How Avidity ran AI pilots so few of them ever stalled. An AIPP at intake, a Sub24-to-Platform ladder gated by traction, and the discipline to stop an ask the moment the pain was already solved.

  • Case Study · The Re-formed Function · July 18, 2026

    The Shaping Cone

    How a function defaulted to the department of no became the engine of responsible speed. IT reframed as Innovation Technology, reporting high, with governance as the shaping cone rather than the brake.

  • Case Study · The Re-Aligned Enterprise · July 17, 2026

    Fifteen Minutes at a Time

    At Avidity the AI policy was written by Legal, IT, and my team. Then I personally trained more than half the company on it, fifteen minutes at a time, because a policy that cannot be understood is functionally not a policy.

  • Case Study · The Workflow · July 16, 2026

    The 72-Hour Transcript

    Everyone wanted AI meeting transcripts, and everyone feared them, the wrong details and the permanent discoverable record. The fix was to make the transcript delete itself in 72 hours, and to make downloading it the act that assigned responsibility, under company policy, for finalizing the record.

  • Case Study · The Workflow · July 15, 2026

    Better Than a Blank Page

    A wall of INDs and BLAs the writing team could not reach, and twelve months of no. Then three days in a room proved that a first draft at 60 to 75 percent beats a blank page, and a resistant team finally had its aha.

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